A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories.
Today, Google is inserting itself between consumer and local business websites much more often.
You need look no further than Google My Business conversion points, AMP, and featured snippets for proof.
So it makes sense to get your local business information into the places people are already going to find businesses like yours, rather than simply hoping they'll find you in search results.
Getting your local business' NAP (Name, Address, Phone number) information listed on directories, online business listing sites, and citation sites helps to improve visibility, but backlinks from these sites can also have a benefit to SEO. Here are a few things to make sure your company listing has in it once you add it to a directory:
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